Porte Apartments, Chicago IL
Challenge 845 W. Madison is the fourth development project for Lendlease in Chicago, a return to a market that was once an investment stronghold for the company until the 1980s. Development partners Lendlease, The John Buck Company, and Intercontinental Real Estate Company, known for delivering ultra-premium buildings, turned to Torque to lead the branding process […]
Everton Flats, Warrenville IL
CHALLENGE Warrenville, IL is a growing Chicago suburban submarket where developers to date have generally taken the usual approach to design and construction. To distinguish their project, longtime Torque client Atlantic Realty flexed it’s creative muscles to birth a distinctively modern for-rent product and community concept. The development occupies just over 10 acres and […]
Lumen Grant Park, Atlanta GA
Challenge Atlantic Residential acquired an industrial site in Grant Park, an emerging gritty area of SE Atlanta. Their vision was to create a walkable, urban residential community within a neighborhood that included an eclectic mix of creative shops and studios, and was surrounded by 19th century wood frame housing. They designed the property with […]
Revel at The Ballpark, Atlanta GA
Challenge Revel at the Ballpark was preceded by its sister development, The Reserve at the Ballpark, next door. Both are a short walk from the baseball stadium and the surrounding entertainment district, called the Battery. Reserve embraces baseball culture. Revel embraces nightlife and other lifestyle elements of the Battery. Owner Atlantic Residential Developer Atlantic Residential […]
The Sinclair Gold Coast, Chicago IL
Challenge The Sinclair is a new construction luxury apartment high-rise in the Gold Coast. The developer, Fifield Companies, is known for creating the highest quality residences, and the Sinclair was to be its most significant property yet. The property was named after the daughter of the owners of Fifield Company – who plan on […]
Atlantic Residential: River House, Milwaukee WI
Challenge River House is a new construction luxury apartment complex in the trendy River Corridor of Milwaukee. With amenities far beyond the standard and a great location, they hoped to attract young business professionals – and needed to establish their brand and raise awareness to do so. Solution To attract the target audience, Torque […]
The Main, Chicago IL
Challenge The Main was a new and exciting luxury residential property being built in Evanston, Illinois. The challenge was to give the property a unique identity, create marketing buzz about the new apartments, and appeal to the target market. Location 847 Chicago Ave, Evanston, IL Project type Mixed Use / Condo Developer Riverside Investment & […]
Waterside, Seattle WA
About Seattle is a thriving cultural and business mecca. And with the growth and influx of people comes the need for a new level of housing and living. Just off the shores of Lake Union, Waterside offered homes sculpted with a cool, simple elegance that delivers limitless luxury in refreshing forms. Not a remote […]
The Butler
About The Butler, an exclusive suburban condo building designed by Lucien Lagrange, was hitting the market and offering a new way to life. The goal – to portray a full experience that rivaled living in a large home. The audience was higher income homeowners looking to graduate up from the responsibilities of home. This lifestyle […]
Reside: State & Chestnut
Challenge State & Chestnut was an exciting new residential luxury property being launched by Reside Living. The challenge was twofold: to market this property in a unique way that distinguished it from the growing inventory of high rise rental apartments, and to support pre-construction leasing. Solution Torque rolled up its sleeves and tackled a full […]