Revel at The Ballpark, Atlanta GA

Challenge

Revel at the Ballpark was preceded by its sister development, The Reserve at the Ballpark, next door. Both are a short walk from the baseball stadium and the surrounding entertainment district, called the Battery. Reserve embraces baseball culture. Revel embraces nightlife and other lifestyle elements of the Battery.

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Owner

Atlantic Residential

Developer

Atlantic Residential

Leasing

Atlantic Residential

Management

Atlantic Residential

Location

Atlanta, GA

Property type

Residential

Size

6 Floors // 275 Units

Launch Date

August, 2019

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Solution

The developer Atlantic Residential engaged Torque to create a property marketing program that distinguished Revel from Reserve, and also from the residential developments within the Battery.In addition to the building story, torque also developed the property marketing program, including:

Logo design and branding, including brand standards guide

Creative campaign development for digital advertising

Leasing collateral

Website development

Logo

Campaign Concept // Collateral

Identity System // Business Cards, Thank You Cards, Envelopes, Brochure, & Rack Card

Website