Imagine the value to your company if you could:
Involve all of your people in aligning all the marketing efforts to company culture and values.
Communicate authentically with your customers and prospects.
Connect meaningfully with the customers who most value your offerings.
These are the results of engaging in Torque’s Emergent Marketing program. What is Emergent Marketing? It’s a collaborative process that aligns a company and draws out otherwise unspoken insights from the people who embody your company’s values every day. These insights translate to consistent company or building messages and experiences. This process is about unifying the whole team, tapping everyone's talents and perspectives, gaining traction and building speed as you go to market.
Emergent Marketing Is The Intersection of: collaboration, curiosity with deep inquiry and an aligning process:
COLLABORATION
Include all the stakeholders up front and in ongoing initiatives
Draw out unexpected answers and insights held by the team
Continue the collaborative interaction and aligning of people over time
CURIOSITY + INQUIRY
We ask lots of unusual questions and then we listen, carefully
We tap the insights of your group — they know your business better than anyone.
We encourage everyone to stay open to the unexpected.
PROCESS
Conduct an inclusive brand workshop, documenting insights in our Ideal State tool
Meet and revisit the Ideal State tool every 6 months for refinement and progress
Evolve strategy and align team as new information and insights emerge
EMERGENT MARKETING IN ACTION
Work & Mother partnered with Torque to redefine office amenities for nursing mothers, aiming for inclusivity and support in the workplace. Torque conducted interviews and workshops to distill the brand message of empowering working moms. The strategy included brand refinement, video content creation, graphic design, and sales support, ultimately elevating Work & Mother's brand and advocating for working mothers nationwide.
The Franklin is a massive collection of office spaces, amenity spaces, 3 addresses, 3 entrances and 1.5MM sq ft.. To understand the building culture, people and story, Torque conducted an Ideal State Workshop to help ownership and the leasing team tease out the property vision. A highly spirited campaign and go-to-market strategy was born of the Emergent Marketing Process, leading to a fresh, playful image for the property as well as a compelling leasing story.