Work

The success behind the stories.

The Main, Chicago IL

 
 

Challenge

The Main was a new and exciting luxury residential property being built in Evanston, Illinois. The challenge was to give the property a unique identity, create marketing buzz about the new apartments, and appeal to the target market.


Location

847 Chicago Ave, Evanston, IL

Project type

Mixed Use / Condo

Developer

Riverside Investment & Development

Launch date

October 2017

Size

123,512 SF

Number of units

112 residential

Financial partner

Wanxiang America Real Estate Group

Architect

Grec Architects


Solution

Torque took on this challenge by diving into researching the optimal tenant type and finding a way to best appeal to them. Initially, we took on the task of naming the building and then followed up by developing a brand identity, logo, and print pieces. We created a full website - highlighting the apartments and surrounding area by featuring drone footage on the homepage - as well as designed signage to raise brand awareness and encourage people to apply.

 
 
Multi Family RETorque