1000 Maine, Washington DC

Challenge

An anchor trophy-class building in an ambitious development along the shores of the Potomac, 1000 Maine needed a powerful brand and online experience to match its physical presence. Because of our expertise with finding the unique building story, then creating distinctive branding and marketing campaigns for many commercial real estate properties, they came to Torque for help.

Solution

Torque decided that the best approach for giving the building the online presence it needed was to include as many dramatic renderings as possible. In the website design, we implemented big panels of color and expressive typography to support the visual impact of the renderings. This resulted in over 3,000 page views in just the first month of launching. In addition to the mobile website, we integrated a number of other marketing and sales support elements.