It's a New World
Virtual Real Estate Tours. Powerful Leasing Tools.
We all agree that nothing is “normal” now. The Quarantine, the economic shift and COVID-19 are “viral events” driving unprecedented change in the world...and in the commercial real estate industry. In the face of these waves of change, as a marketing agency, Torque’s is being asked to think far ahead to best support properties and building owners in this new world.
The first month of COVID-19 brought quarantine lockdowns that forced most businesses to go virtual. The first need was to operationalize new models for business, teamwork and communication. We’ve since managed to adapt to those “new habitats” and have shown that we can function remotely, connect virtually and effectively lever the cloud. The next urgent need is to drive business...and leasing.
Leasing agents and brokers we hear from are getting restless. Many of us in this industry are hunters; we are eager to keep the leasing conversations moving. Yes - tenants are rethinking their office needs, and they are looking hard at what re-occupancy will entail. The “six foot office” and new work environment is evolving with each conversation. Given the uncertainty, tenant prospects and tenant reps are trying to understand space in an even more discerning way. With that, virtual and remote tools like Zoom have become ubiquitous. Relaying detailed and specific information remotely is the new game.
New environments require new tools
Accurately conveying information, and persuading people remotely has upped the complexity for selling tools and virtual tours. To answer the pressing virtual tour need, we set up a platform for a diversity of messaging and media: rich video, dynamic drone shots, Matterport Tours, 360-degree photos, transit and amenity maps, still images and more. We realize that brokers can benefit from a single place where all the property specs, images, and assets could be used in presentations locally or virtually. And they need tool set NOW, to rebuild the lost sales momentum.
Torque’s purpose is clear – to support agency leasing and ownership by developing great tools to sell leases.
Powerful Benefits of the Torque Virtual Tour Selling Platform:
1. Connect Earlier
Virtual tools help brokers engage tenants earlier in the leasing process. With less commitment required from prospects, brokers can give a 15-minute introduction of a property to tenants many months out from the final decision. As they narrow their options, brokers can keep them engaged using more in-depth versions of the same virtual tour for increasingly detailed presentations.
Now brokers can lead the leasing process more effectively with new ways to compel leasing prospects with layers of content, new stories, and successively deeper levels of information.
2. Scale Rapidly
Jump in fast, rather than indulging your inner perfectionist by tweaking a sales pitch for 8 weeks. Gather your sales assets, identify unique property advantages, put your best photos, renderings and video into a rich, animated sequence, and get on the road with it.
Don’t have video? We can help you to quickly produce it. Our open platform means you can expand and refine your presentations with experience and feedback over time.
3. Be Powerful. Be Equipped.
Put powerful digital presentation tools in your hands, from dynamic drone shots to detailed amenities and features, all accessible via easy navigation.
4. Be a Control Freak. Present Your Way.
As a top performing broker you have your own methods, and want flexible ways to run meetings. No good salesperson would ever walk through the same script, so now you can be responsive to the conversation. Jump through the material and customize the experience in the moment.
5. Expect All-In-One
We’re believers in gathering the selling tools and resources brokers need into one well-organized place.
Do you need a map, or an overview of the neighborhood? Perhaps a tenant testimonial or floor plan is suddenly relevant. It’s all here and easily accessible.
6. Make the Media Experience-Rich
Make moving through a property fresh and dynamic. We use FPV drone fly-throughs, still photos & renderings, animations and 360 photos for dramatic overviews of lobbies, amenities and outdoor areas
Virtual Tour Platforms also support detailed Matterport walkthroughs of office suites, one office and conference room at a time.
7. Stay Current. Stay Golden.
The moto these days is to update often, incorporate feedback and add new media assets to the tour. The platform can be set up fast, and flexible for ongoing updates.
8. Innovate and Look Smart
We all talk about being innovative, but now is the time to deliver. Build your leasing team reputation for digital efficiency and forward-looking insights. You’ll look tech and hip.
9. Invite People to the Tour Party
When you have a great property to share, promote it, build awareness and drive tour interest via email, social media and paid media. Imagine standing out from all the boring real estate advertising with a fly-through video front and center.
10. Be Agile: Learn, Adapt, Dominate
No longer do brokers need to wait on a long production process or a bigger campaign initiative. Now virtual tour sales presentations can be deployed quickly and refined as we all get smarter.
Call or reach out for a demo, some humor and our take on what the new normal might be.