5 Steps to a Successful Paid Advertising Campaign
From the days of newspaper ads to the digital age we’re in now, media planning and buying has always been a big part of our industry. As digital and print paid advertising continues to change and evolve, marketers are learning how to do both most effectively. We’re learning all the time at Torque. Here are […]
Chicago’s Revived Riverfront Offers New Opportunity
A new downtown liquid amenity As Chicago’s downtown businesses move into summertime, you’d expect people to be looking up at the rooftop decks or out on the street patios. Wrong – the first place that’s drawing attention: The riverfront. Most great cities, throughout history, have been built on rivers for trade and transport. But how many […]
Keys to Great Client Relationships
At Torque, our goal is to delight our clients. This means we strive to deliver exceptional client service and outstanding work. Accomplishing this is a team effort, and means focusing on a few keys things. Our keys to great client relationships: Trust is the biggest factor in a successful client relationship. Trust is built through […]
Get Well Soon – How Building Technology is Supporting Employee Health
Technology has always been an obsession in commercial real estate. Everywhere we turn, we hear the heated conversation in CRE circles. More bandwidth, redundant power, easier turnstiles, more expedient security, faster elevator systems. The list is endless, the prices soar, everyone has the features and brags on them – but the challenge is finding the […]
25 Lessons in 25 Years: Part 2/5 — Understanding People and Ideas
In our 25 years of business, we’ve learned a lot. Running an agency requires many things, and a big one is understanding. It’s especially important when it comes to the client relationship, making sure we’re listening to find out exactly what they want and need. Within our own teams, understanding is equally important, so we can […]
The Origin of the “Open Office”
Guest Blog by Tom Marquardt Last month, we published a post titled, “Is the ‘Open Office’ Still King?” When we reached out to a few of our favorite industry professionals to get their take on it, Tom Marquardt, Vice President, Director of Interiors for HOK’s Chicago office, provided us with a thoughtful reply. Shortly after, he spoke on the […]
Video is Taking Over Media
I was recently asked, “What will the next dominant social media platform be?” My answer was somewhat facetious: Video. How’s that? Drones, Snapchat’s Discover section, Facebook Live, and Instagram stories – some of the moment’s most popular marketing trends – all have one thing in common: Video. Video has been tracked for explosive growth over […]
Is the “Open Office” Still King?
Through all our years of marketing for real estate, we’ve seen trends come and go, and we’ve developed a certain understanding of the industry. But our clients and connections who work in real estate every day have, of course, a greater sense than we do. As we begin putting our thoughts to paper (or Google […]
25 Lessons in 25 Years: Part 1/5 — Creativity
2017 marks Torque’s 25th year of business! As we look back, we have much to be grateful for–and a lot of people to thank. We’ve outlived many small business statistics, survived the Dot Com Boom (and bust…and boom again…), dodged a few recessions, rode the wave of a half a dozen industry changes and had […]
The Most Daring Marketing Trends of 2017
As our favorite credible sources for marketing trends compile their predictions for 2017, we’re sorting through them and deducing some foresight of our own. 2016 brought with it growth in mobile and ecommerce, as well as important trends in marketing automation, mass customization and a renewed focus on the customer. However, even as marketing gets more […]