Building and Neighborhood: A Symbiotic Relationship
When a massive new commercial property, something like a global company’s new headquarters, moves into a neighborhood in Chicago, there’s no doubt that area will change. The first example that comes to mind (probably because it’s Torque’s home) is Fulton Market. Ever since Google moved in, the grit of Fulton Market is chic. Chicago’s meat […]
Chicago’s New Hottest Spot: The Riverwalk [VIDEO]
25 Lessons in 25 Years: Part 4/5 – Our Approach
In our 25 years of business, we’ve learned a lot. It’s been especially interesting to discover things about ourselves and to learn new ways to do the work we do. Every agency has a different way of doing things, and best practices change from year to year. You can’t stand still in this industry. We’re always […]
Is The Grand Lobby Still Grand?
Business has always been obsessed with first impressions. Traditional business thought says that when you walk into a prestigious office building, you should experience a grand entrance. True, when you step into a breathtaking lobby, one like The Rookery’s or 311 S Wacker’s atrium, something happens, you feel a sense of awe. But what if […]
The New Open Office: The Rooftop Deck [VIDEO]
Email is Still Powerful (Even if The Technology is Not)
According to some research, email marketing has a median ROI of 122%. That’s huge. It’s been proven over and over again that email is the most effective digital marketing tool. But there are so many other digital marketing tactics that are so much more technologically advanced – and so much more fresh and exciting. While web […]
The Sounds of the West Loop [VIDEO]
Feel the energy of the West Loop.
Top 10 Best Office Rooftop Activities
We’re right in the middle of rooftop deck season! It seems every great office building in Chicago either has a rooftop deck or has one coming soon. Two of the best are the ones that belong to Google – which includes an old CTA car repurposed as a hang-out space – and Guaranteed Rate, which is used for […]
25 Lessons in 25 Years: Part 3/5 – People
In our 25 years of business, we’ve learned a lot. One topic we can’t learn enough about is people. So much of what we do is about people. Marketing is about reaching people, creating ads that will resonate with them to sell them products that will make their lives better in some way. Not only is […]
Everyone Goes to Dinner in Fulton Market. But Will They Shop?
Being located in the West Loop, the view from our office windows has changed dramatically, even in the last year – the landscape is filled with cranes and alive with workers, pick-up trucks, and hard hats. Fulton Market has been booming since the Great Recession. Apartments and office buildings started popping up, joining the already established […]