Challenge

Revel at the Ballpark was preceded by its sister development, The Reserve at the Ballpark, next door. Both are a short walk from the baseball stadium and the surrounding entertainment district, called the Battery. Reserve embraces baseball culture. Revel embraces nightlife and other lifestyle elements of the Battery.

Owner

Atlantic Residential

Developer

Atlantic Residential

Leasing

Atlantic Residential

Management

Atlantic Residential

Location

Atlanta, GA

Property type

Residential

Size

6 Floors // 275 Units

Launch Date

August, 2019

Solution

The developer Atlantic Residential engaged Torque to create a property marketing program that distinguished Revel from Reserve, and also from the residential developments within the Battery.In addition to the building story, torque also developed the property marketing program, including:

Logo design and branding, including brand standards guide

Creative campaign development for digital advertising

Leasing collateral

Website development

Logo

Campaign Concept // Collateral

Identity System // Business Cards, Thank You Cards, Envelopes, Brochure, & Rack Card

Website