Work

The success behind the stories.

Hines 321 North Clark, Chicago IL

 
 

Challenge

321 N. Clark is consistent with the Hines strategy of repositioning and leveraging properties along the Chicago River. Their approach was to open the building to the river, an about-face from the original orientation, and to place a Lettuce entertainment restaurant at the river's edge, one of three new restaurants. Other renovations included a lobby refresh and a number of other amenities, all demonstrating that River North is just as desirable as the Chicago Loop CBD.


LEED

Gold 2016

Energy Star

2007

Owner

Hines sold to Larry Leavy 2016 for $34 MM

Developer

BCE Development Properties

Architect

Skidmore, Owings & Merrill

LOCATION

Chicago

Project Type

Office, mixed use

Launch Date 

1987 construction

Floors 

35

square Feet

896,502


Solution

Torque was tasked with taking a premium property and infusing the excitement of River North. To do it, we created a Mondrian style design motif that allowed for visual movement and combinations of color to sparkle through. We applied the design by using images in the Mondrian pane knockouts to review images of what’s new. 

The branding campaign included Logo, email marketing and direct mail marketing. We also developed renovation construction barrier signage and also designed elements of the sales center in phase II of the project. 

 
 
 

Logo

 
 

Email Marketing

 
 

Direct Mail Marketing

 

Website

 
 

Sales Center Signage

 
 
Commercial RETorque