Lincoln Common, Chicago IL
Challenge This was a tale of a well established neighborhood going to the next level. The development—and the marketing—needed to be contextual, to authentically convey the quality and character of the renovated existing space and new construction. The project includes multifaceted mixed-use components with top-notch multifamily rental, retirement condos, retail and office spaces. Parking 850-car […]
One South Dearborn, Chicago IL
Challenge One South Dearborn, developed by Hines in 2005, had vacancy for the first time when major tenant Constellation Brands was lured away by the Citadel Center. Since the property had always been leased up, most brokers weren’t considering it for their clients. Ownership needed to get in front of the tenant rep community again. […]
800 Fulton Market, Chicago IL
Challenge Thor Equities, a prominent name in NYC, is building a Chicago portfolio. 800 W. Fulton Market is a mixed-use office building that represents a flagship project in Thor’s overall portfolio. The premier location is at the gateway to Chicago’s hottest submarket. SOM’s distinctive design and building features set the project well apart from other […]
One North LaSalle, Chicago IL
Challenge One North LaSalle was at an inflection point. The building had undergone some radical changes that they needed to communicate to the brokerage community. They had a new approach to suites, had completed the long awaited renovations on the facade, made renovations inside that made it brighter and more modern, and they had a […]
HEARN: BMO Plaza, Indianapolis IN
Challenge BMO Plaza in Indianapolis was seeking to position itself as a place where its tenant companies could attract young talent. HEARN, known for creating workplaces that support employee retention and recruitment, purchased the building and starting making renovations to attract the right audience. New renovations were on their way, but they needed fresh marketing […]
John Hancock Center, Chicago IL
Challenge The John Hancock Center is an iconic building, one that serves many different types of users: office tenants, residential tenants, and tourists. Its online presence was spread across several different websites, making it difficult for ownership and brokers to communicate with potential clients about the details of the building. This issue coupled with the […]
Transwestern
Challenge Transwestern is a progressive, global real estate company. They were named one of the top places to work by multiple publications, including Crain’s, Fortune magazine, and New Jersey Business Journal. The Chicago office, among others, has been growing rapidly and cultivating a vibrant company culture. In celebration of their new office space and a […]
Zeller: 311 S Wacker Marketing Center
Challenge 311 S Wacker is an iconic piece of Chicago’s skyline. Long known as the “crown building” and having been almost completely full for over ten years, the local commercial brokerage community had nearly forgotten about it. When the building suddenly had available space and was starting renovations, it was time for fresh marketing to […]
1000 Maine, Washington DC
Challenge An anchor trophy-class building in an ambitious development along the shores of the Potomac, 1000 Maine needed a powerful brand and online experience to match its physical presence. Because of our expertise with finding the unique building story, then creating distinctive branding and marketing campaigns for many commercial real estate properties, they came to […]
NAI Hiffman
Challenge NAI Hiffman, one of Chicago’s preeminent property brokers, manages a broad range of real estate, from office and retail space to industrial complexes. They faced the challenge of marketing these diverse properties in a manner that would be cohesive yet still draw distinctions between categories. They engaged Torque, with its extensive experience in real […]