In the Moment

Notes from the forefront

 
 
 

Imagine. Create. Activate!: Building Impact, Shaping Communities, and Activating Spaces Through the Power of Real Estate, Space, Place and Art

 
 

Torque Helps Lead Transformative Conversations

At Torque, we believe real estate and spaces are more than just structures or points on a map—it’s about shaping communities, igniting creativity, and driving meaningful impact. That’s why we are proud to support Creative Placemaking Communities and Ann Dickson in launching Imagine. Create. Activate!!, a groundbreaking three-day event in Chicago that brings together 500 visionaries, creatives, and industry leaders to explore how real estate and the arts intersect to transform urban spaces.

As a sponsor, host committee leader, and key planning partner, Torque is deeply invested in this movement. We recognize that purpose-driven development isn’t just a trend—it’s the future. Imagine. Create. Activate!! is the space where real estate development, placemaking, and creative activation converge, proving that what we build, and how we build it, shapes the very soul of our communities.

 

Why This Event Matters

Imagine. Create. Activate!! is not a conventional real estate, activation or community events conference. Creative Placemaking Communities has created a hands-on, immersive experience that challenges industry norms and sparks new ways of thinking about how we design, develop, and manage spaces and places with intention and impact. Through curated experiences, strategic networking, and collaborative innovation, this event will showcase how the built environment can drive social, cultural, and economic progress.

From thought-provoking panels to interactive city activations, attendees—including developers, architects, artists, urban planners, and cultural leaders—will explore how creative practice enhances livability, sustainability, and equity in our cities.

At Torque, we see this event as a catalyst for deeper conversations around Building Impact, a rallying cry that speaks to the responsibility of real estate to shape communities for the better. This isn’t about making structures or spaces; it’s about making change.

 

A Movement: The Power of Purpose-Driven Development

As leaders in branding, strategy, and marketing for real estate, Torque champions the belief that the most successful developments are those that connect people to places in meaningful, lasting ways.

Imagine. Create. Activate!! aligns perfectly with this mission, reinforcing the idea that real estate development isn’t just about maximizing square footage—it’s about maximizing human experience.

  • Placemaking as a Competitive Advantage: Creative environments attract tenants, visitors, and investors alike. We will showcase how incorporating art, culture, and intentional design into developments creates long-term value.

  • Sustainability as a Standard: The future of real estate depends on sustainable solutions. We’re engaging in discussions on how carbon-neutral operations and environmentally responsible design can become industry norms.

Equity and Inclusion as a Foundation: Through initiatives like PILLAR by CRG, Imagine. Create. Activate!! will highlight the critical role of diversity in development and how creating opportunities for underrepresented voices benefits communities at large.

 

What to Expect at Imagine. Create. Activate!!

🚀 Opening Keynote: How Creative Placemaking is Transforming Cities

A powerful conversation with Philippe Demers, Founder of MASSIVart, on how art and culture fuel economic growth, social impact, and more vibrant public spaces.

🎨 Hands-On Activations: Creativity in Action

Attendees will step outside the conference walls and participate in hands-on experiences, engaging with Chicago communities in real-time.

🏙️ City as a Canvas: Chicago's Living Lab for Real Estate Innovation

The event will explore how real estate developers, investors, and cultural institutions collaborate to redefine urban experiences—with Torque playing a key role in these discussions.

🎤 Closing Plenary: A Call to Action

A final rallying cry from Theo Edmonds, Founder of Creativity America, on why the next decade of real estate must embrace art, culture, and sustainability as core pillars of success.

Join Us in Chicago!

If you’re in real estate, urban planning, design, or the arts, this is the event you need to attend. It’s time to stop thinking of real estate as static spaces and start seeing it as a living, breathing platform for change.

🔗 Register today at www.imaginecreateactivate.com

🔥 Follow Torque’s journey at Imagine. Create. Activate!! as we continue to explore the impact of real estate on culture, community, and the future of our cities.

Together, we’re not just building spaces—we’re building impact

 
 
 
Eric MasiComment