Spicing up Worker Experiences in Industrial Properties
No longer is industrial real estate a price-per-foot commodity asset class. Industrial properties are exploring ways to create occupant experiences—just like office properties. For proof, look no further than T5 Forever On Data Center in Elk Grove Village, IL. As you can see, industrial properties are taking strong cues from the office asset class to […]
COVID-19 Brings Change, Signaling the End of ‘Business-as-Usual’ for Life Sciences
In October 2020 Dr. Jennifer Doudna, a biochemist at the University of California, Berkeley and her French research partner, Emmanuelle Charpentier, were awarded the Nobel Laureate for Chemistry. Dr. Doudna’s success story is one of broad, inclusive thinking and processes, and provides an exciting symbol for change within life sciences and beyond. It’s the kind […]
The Rise of Marketing and Branding for Life Sciences Real Estate
Growth in the life sciences sector, including biotechnology, medical devices and pharmaceuticals is surging—it’s become a darling real estate asset class to say the least. Often we regard high growth as a sign that marketing will be treated as a sidebar, a necessary component but not critical, since demand would seem to ensure the lease […]
A Tribute
The Tribune Tower – a bold icon to this city of broad shoulders, big industry, innovation and business acumen. I couldn’t help but photograph its timeless and embellished beauty in the dusk of New Years Eve 2020. These images are a true tribute to the building’s elegance. A little history to appreciate this edifice. In […]
COVID-19 Drives Real Estate Innovation—Now and in the Future
Since the start of COVID-19, the real estate landscape has been changing faster than ever. In many ways these are changes that have been in the making for years, and the global pandemic has forced the issue for developers, owners and all other industry players. Our clients need new ways to respond to the challenges […]
More than Ever, Marketing is Good Business in 2021
Optional or Essential? Marketing is considered optional by many businesses. During good times, when sales are strong, this seems to be the case. But when companies are stress-tested by the market, weaknesses are revealed. Stressful times are not optimal for building new skills. Marketing and the Business Model In the MBA sense, when we say […]
The Inside View
We’ve been keeping a close eye on the construction process at 800 W. Fulton and offer up this inside view and progress update. The real estate media has featured so many completed renderings of the building, but what is seldom seen are the details of the many forms, textures, and materials coming together to frame […]
The Story of 100 Peachtree in Atlanta, GA
CHALLENGE The Downtown submarket of Atlanta had been losing its luster to the rise of Midtown and Buckhead – the newer darlings of the metro market. The Equitable Life Insurance building stood as one of Atlanta’s icons, thanks in part to its visibility during sports media coverage. However, as with the Equitable building in Chicago, […]
Torque Emergent Marketing: A Culture of Engagement
Developing successful marketing programs with strong and standout creative components is a thoughtful and sensitive process. It calls for careful listening, organizing key elements and often a bold creative leap, both for us as partners, and for our clients. The process can be intimidating. If it goes off track it can stall, take longer than […]
Microsoft Chooses Office “Vibe” in Atlantic Yards
T3 West Midtown social work space Hines has been perfecting and rolling out its innovative office product that almost immediately provides culture and a welcoming hospitality experience along with premium working space. As further proof of its appeal, in May, Hines (Atlanta) announced leasing a large space to Microsoft. in Atlantic Yards. Also part of […]