Social Media… Marketing? PR? Journalism?
Over-priced tacos, hearing-damaging sound, a parade of skinny jeans, flower crowns, and Chuck Taylors – a music festival. Recently, I found myself at one. Along with all these staples, I was keenly aware of something else: Their social media team’s handiwork was evident. From live streaming the event to holding a selfie contest, they had […]
Social Media Recipe: Equal Parts Posting and Interaction
Most companies agree that social media marketing is important. What they don’t as easily agree on is how this marketing should be done. “Content marketing” is a hot phrase right now. At the same time, the concept of “social media engagement” is rising in popularity. This trend towards engagement can even be seen in the beginnings of […]
Pay For It? Why? (Learning To Love Facebook Boosted Posts)
If you are like most companies, you pay for Facebook ads. We’re a little different. Our social media marketing philosophy is about building dialog with specific audience stakeholders and nurturing their buyer’s journey. But, like every other company, it turns out we may have to pay after all! Here’s why: We believe that Facebook posts […]
People Don’t Listen! Say What??
The biggest threat to the survival of the human race may not be climate change or nuclear war. What could instead cause the extinction of our entire species is one simple fact: We are completely uninterested in listening to each other. And this general human problem is a bit of a problem for marketing, too. […]
The Customer Journey – The Road From Their Perspective
The marketing concept of the Customer Journey is not new. Many marketers are wise to the benefits of mapping specific customer journeys. In fact, in many ways, the marketing world is experiencing a renewal of customer-focused marketing, propelled by big data and other emerging customer-centric trends. However, the customer journey is still usually mapped from the […]
Old Wisdom: Listen to Customer Experiences
“When people talk, listen completely. Most people never listen.” ― Ernest Hemingway Business priority review What matters most at your company? Great products? High productivity? Strong culture? All are important, to be sure. As a digital marketing agency, we’ve learned that the most valuable role we can play for our clients is to learn everything we can […]
The Power of Social Media Interaction
Still so many marketers and the brands they work for see social media as another media channel. These marketers are focused on content as well as paid social media, and social media has been overrun with noise, from earnest marketers and spammers of all sorts. Most people reading an article like this believe there is […]
Digital Transformation: How Far Should Your Company Go?
How far does your company need to go with digital transformation? And why should small digital marketing companies be concerned with digital transformation for their clients? A bit lofty for our usual clients you may ask. Actually, no. The requirements for running social media and digital marketing programs involve resources throughout the company. During planning […]
The secret of Alibaba, largest global IPO ever
Since last week, the world is all abuzz about Alibaba, the Chinese Internet giant that listed its American depository shares on the New York Stock Exchange under the symbol “BABA.” Unless you happen to be living under a rock, you know about the China’s answer to Amazon, eBay and Chase Bank all rolled into one, and their $25 Billion biggest IPO […]
The Long View of Building Business With Social Media
Social media is changing the way marketing works, but in ways not always easily understood. What’s changing in the world of marketing? Really, what in life and business isn’t being changed by technology? Clearly each and every marketplace is expanding fast, cluttering up buyers’ heads with product options and marketing and ad content. Social media […]