It’s a New World
Virtual Real Estate Tours. Powerful Leasing Tools. We all agree that nothing is “normal” now. The Quarantine, the economic shift and COVID-19 are “viral events” driving unprecedented change in the world…and in the commercial real estate industry. In the face of these waves of change, as a marketing agency, Torque’s is being asked to think […]
Messages Ignored…and the New Language of Safety
We’re all wondering what the new office will look like. Not the physical space, which will be largely the same although perhaps with furniture more spread out and with ways to limit how people can gather or convene. People will want to be together, but not too close. Some happy middle ground, buffered, sanitized and […]
The Perfect Recipe For Wellness: Seven Plants Per Person
Along with baking bread and stocking up on toilet paper, bringing more plants into our lives and living spaces can have a wonderful rejuvenating and purifying effect, especially in the spring! Here are some articles on the topic to get you resonating with all green growing things. Seven benefits of having plants in your office […]
Taking Steps to be Here for All
We’ve all been inundated with COVID 19 actions and commitments. Torque is affected like everyone, and also committed to making the most of our talents and capabilities to support our community. We are definitely taking our own responsible steps to keep our business healthy so we can support others. We’re moving ahead on a lot […]
Aesthetic Intelligence: A Real Estate Superpower?
We’re in a time when people are realizing different values and having new priorities. Developers have long been driven by a passion for the operational aspects of their properties: architecture, efficiency, location, size, amenities, and programming. Tenant experience has been in mind (to compete for leases), but it’s been more a means to the end, […]
Urbanology for Human Cities
All real estate property can generate revenue and capital for developers and investors. Various types of properties do this in different ways. The Traditional Model and Innovative Projects In the traditional model, properties can be successful with the solid basics of listings, broker sales, and advertising. When this is true, developers and investors often […]
Chicago’s Ever-evolving Skyline: When History Meets Relevancy
When a historic building is not only preserved, but enhanced to allow it to remain functional and relevant, that is when it is realizing its full potential, adding both beauty and community benefit. One such building in Chicago is The Rookery. In “The Birth of Architecture,” Dr. Michael Masi says of it: “The masterpiece of […]
Can you measure ROI on a brand?
What’s The Real Value of a Brand? It’s not a logo, not a name, not a product – a brand is a perception. It’s how the market sees a business, service, or product offering. A well-defined brand starts with clarity of service, culture, and values. And a strong logo. It’s the visual asset that helps […]
Uber Serves Up Mobile for No Kid Hungry
Corporate giveback campaigns during the holidays are more than trending—they’re booming. Kudos to Uber for blowing the doors off it with their No Kid Hungry campaign. They began on Dec. 9 with the hope of providing #3MillionMeals for children in need. They shot past the goal in just four days when the Uber Community raised more […]
Brand Security: Learning From Digital Speed/Reach
Digital media’s speed and reach have made marketers scramble to send a greater number of messages to an ever broader world – often with a mere push of the send button. It’s miraculous that major initiatives can go out with a click – that is, until you release a mistake. In the digital world, marketing mistakes […]