Who We Are
Torque is a Chicago-based marketing agency, blending real estate, rich design, and data.
For more than three decades, our team has helped developers, owners, and brokers and real estate companies uncover what makes their properties and brands truly magnetic.
We blend the power of AI-driven insights with deep creative expertise to transform spaces into stories and brands into experiences people want to be part of.
What We Do
(and How We Do It)
Every project begins with data, not opinions. Using Qloo’s AI-powered cultural graph, we pull real behavioral and lifestyle insights from the people who already live, work, or play where your property will be and from competitors. We learn what they love, the brands they shop, the bars they linger in, the playlists they stream, even the type of sneakers they wear.
It’s not guesswork. It’s pattern recognition for people.
AI Research
Every project begins with data, not opinions. Using Qloo’s AI-powered cultural graph, we pull real behavioral and lifestyle insights from the people who already live, work, or play where your property will be and from competitors. We learn what they love. The brands they shop, the bars they linger in, the playlists they stream, even the type of sneakers they wear. It’s not guesswork. It’s pattern recognition for people.
Discovery Workshop
Next comes the Torque Discovery Workshop – part research lab, part creative sprint. We walk the property, feel the light, hear the echoes, grab coffee nearby, and meet the neighborhood. We talk about your goals, your audience, and your potential – then we translate that into a clear creative direction.
It’s where data meets dirt and big ideas start to grow.
We Build the Brand
Once we know who your audience is and what makes your property tick, we create the brand around it, the name, story, visual identity, and message system that define its voice. Think of it as your Brand OS – a toolkit for every touchpoint.
Logo? Check. Messaging guide? Done. Persona library and AI insights built in? Absolutely. Everyone from your leasing team to your ad agency can plug in and stay on-brand, instantly.
Campaign Design
A great brand deserves a great rollout. We design and manage the full marketing ecosystem:
- Beautiful, conversion-focused websites
- Social media programs with real storytelling
- Targeted ad campaigns powered by persona data
- Email programs people actually open
- Content, videos, and collateral that connect emotion with intent
We can handle the ongoing digital and social execution, too. Refining, optimizing, and growing the audience over time as the property comes to life.
Management
Marketing shouldn’t end at launch. We stay in it – tracking engagement, pulling new data, adjusting creative, running seasonal campaigns, and layering new stories as your community grows.
Think of Torque as your long-term brand engine. Part creative partner, part AI lab, part cultural antenna.
Service-Oriented by Design
At Torque, partnership doesn’t end once strategy is set, it’s just the beginning.
Every client works directly with a dedicated account and project management team that keeps initiatives moving forward with precision and care. Whether it’s a full brand rollout, a digital campaign, or a new website launch, our process ensures communication stays clear, deadlines stay on track, and results stay aligned with your goals.
We believe in being proactive, responsive, and deeply invested in your success. That’s what makes Torque not just an agency, but a true extension of your team.
Our Team
Eric Masi
Eric brings over 35 years of award-winning branding, storytelling, and marketing strategy for some of the world’s most recognized real estate developers, cultural institutions, and global brands. With roots in design and advertising at agencies like Leo Burnett and DDB, he blends deep market knowledge with emerging AI tools to create brands that feel human, relevant, and alive.
Jennifer Masi
An award-winning designer and creative leader, Jennifer reimagines environments through artistry, sensory detail, and emotional resonance. Her interiors and brand work transform how people experience spaces , weaving function, beauty, and joy in equal measure.
Enrique
A bold, curious, and sometimes delightfully unruly thinker, Enrique drives Torque’s digital strategy with energy and creativity. He connects cultural insight, visual storytelling, and performance marketing to help brands stand out and scale online.
Maria
Spanish-born and full of warmth, Maria brings a human touch to every project. She ensures the message behind each brand reflects not just what it does , but who it truly is.
