With 2.5MM ft, 222 W Adams & 227 W Monroe has been home to global corporate tenants AT&T and USG for decades. Now owned by Tishman Speyer, this Class A downtown Chicago property in the heart of Chicago’s Loop needed to be reenvisioned to be relevant to a new era of tenants.
Tishman Speyer
Skidmore, Owings & Merrill
1992, with a lobby renovation in 2015-2016
222 West Adams Street & 227 West Monroe Street
Chicago, IL
Commercial Office
2,500,000 SF
Floor plates up to 36,000 SF
LEED® Silver for Existing Buildings™
Getting to An Ideal State: Collaborative Planning
Through Torque’s collaborative Ideal State planning process and full-team workshop, Torque defined five key points to guide positioning, story and messaging. Once we identified and aligned the team around the property’s strong sense of hospitality and service, we were able to build a warm, welcoming and modern property identity.
Campaign Concept and Activation
It’s Not Fiction. It’s The Franklin.
The possibilities are limitless. The place is The Franklin. Welcome to a building where the services and amenities are so extensive and unique, they feel like a dream—but they’re completely real. No pinching required.
