The Butler, an exclusive suburban condo building designed by Lucien Lagrange, was hitting the market and offering a new way to life. The goal – to portray a full experience that rivaled living in a large home. The audience was higher income homeowners looking to graduate up from the responsibilities of home. This lifestyle came complete with all the services one could want – full hospitality experience and high-end amenities.
Torque was engaged to create a full brand, elegant collateral designs, new resident giveaways and even a promotional kit that demonstrated the exquisite materials and finishes. This was about promoting a richer yet more simple lifestyle.
The Butler, where life is served gracefully and completely.
