Web
Development
Torque provides user-centric web
and microsite
design
and development that is focused on business objectives. We
combine high-grade design and functionality with an intimate
understanding
of search engine optimization to make the site a powerful
marketing tool. Our approach to website design and development
centers around these requirements:
- · Architecture for customer oriented usability
- · Look and feel that is brand compliant, engaging and easy to absorb
- · Functionality
- · Search Engine Friendly
- · Content management
- · ROI Tracking
All our websites are built on clear navigational architecture. We
ensure the visitor will find what they seek, deepen their understanding of the
brand, and use the site interactively for business transactions, information
gathering, entertainment, or education. To support this we employ functionality
that can include e-commerce, online customer support systems, content management
systems, and much more.
Most development firms (even search engine optimization firms) focus on the technology and mechanics of search. This is not enough for search engine success. Torque develops each site with search engines in mind, from page titles and meta tags to content refreshing and expanding, thought leadership and value to users.
Our clients want control over their websites. We provide clients with the administrative
tools to maintain their own content updates including press releases, news, copy
changes, and price changes is non-technical and efficient.
Delivering a new website, launched and live on the Internet is the completion of one project, and just the beginning of a host of others. The business and marketing function of a website is twofold: generate use, and track activity. To track use, Torque sets up measuring tools, giving each site with the ability to track detailed post click visitor information so that our clients can make informed decisions about their Web business. This allows monitoring of all the functional responsibilities of eMarketing and the website, from search and advertising to bring traffic, through to content and commerce on the site to deliver value to visiting customers and the customer community.
If you have critical questions about developing or redeveloping your website, we’d be happy to share our way of asking questions, and consider how to develop a plan that will fit your needs.
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