live as tribes of
like-hearted people sharing interests and needs. Every business serves many tribal audiences, like customers, retailers, suppliers, employees, investors and others.
Having a successful relationship with each audience requires a systematic process of developing intelligence and insight about their needs. Torque’s Tribal Intelligence® is the result of a deep inquiry into each community. We use the following framework to help our clients establish their Tribal Intelligence.
Determine like-minded, like-hearted groups. Initial insights into customers, partners and investors and their unique needs.
Determine their desires, needs, vision, and pain. Conduct focus groups, web surveys, interviews, trend analysis.
Create customer and influencer profiles. Define highly specific segments: i.e. - digital natives in cyber communities; serious time-suck adult gamers, elusive entrepreneurs seeking like-minded communion on their lonely drive for achievement.
Discover Habitat //
Find where the tribe goes to learn acquire, express and commune. Map the places where they spend time and seek contact, where they can be reached meaningfully by web, events, print, media, email.
Create reinforcing communications that uniquely compel, and are used at the touch points where customers converge. The Value promise is presented consistently across the most relevant web 2.0, mass, direct, sales, event and customer service programs.