Search
Engine
Optimization
The web is the dominant mode of
information
gathering,
commerce
and many other functions. Nearly 90% of web users find websites
through search engines. Search engines drive more than half
of online purchases. The numbers are staggering—there are
over 20 billion web pages vying for best search position in
their respective categories. It's widely accepted that search
engine marketing is a critical part of any marketing
effort.
The purpose of this marketing is to clearly position your
site for best search engine ranking as users key in specific
words.
Torque uses a fully integrated range of online marketing channels and tools to help our clients develop, achieve and track search results This includes everything grom PPC and Online Media Planning, Social Networking, Online PR and Web Analytics. The ultimate measure, of course, are sales, inquiries, brand exposure, brand buzz and other indicators of user engagement.
Our search engine optimization service is the blend of technical skill, marketplace
research, and customer Tribal Intelligence. All of these tell us how to place
our clients’ web content in front of the right users.
Most development firms (even search engine optimization firms) focus on the technology and mechanics of search. This is not enough for search engine success. Torque develops each site with search engines in mind, from page titles and meta tags to content refreshing and expanding, thought leadership and value to users.
Search marketing is highly quantifiable, and greatly targetable, making it accountable for return on investment. We expect our clients to measure tangible outcomes resulting from search engine optimization. To realize this, we provide the following process and services:
· Keyword analysis
· On-page optimization
· Deep site optimization
· Manual search engine submission
· Link building
· Competitor analysis
In addition to site optimization, SEO campaigns also need outbound support. We foster web communities around your customer tribe. We activate content tactics such as Blogging and specialty campaign microsites. We also use sites such as squidoo.com facebook.com and others to generate interest and interaction, which boosts search listings.
Torque’s search engine optimization and Internet marketing service might just be the best thing that ever happened to your site.
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