Torque was brought on by USG’s New Business Ventures group to help launch and market a newly formed building components division that specialized in steel framing systems for residential construction. The challenge lay in rapidly bringing a completely new product line to market, and to overwhelmingly demonstrate its value to home builders.
Torque helped USG Framing quickly respond to the building crisis caused by Hurricane Katrina. We supported marketing initiatives, from exhibition events to rapid communications with local political leaders, Gulf state builders, carpenters, code officials and the media. In parallel to the Gulf states effort, Torque supported USG Framing in reaching its core markets, and pursuing aggressive growth goals. Communications have included multi-day events, video, website, tradeshow marketing, print collateral and more.
Since launch, Torque helped USG Framing to engage in negotiations for several large deals, expected to bring two initial factories to capacity ahead of schedule.
Northwestern Memorial Physicians Group
Advertising, Direct Marketing, Marketing Collateral, Social Media, Website
River North Beer
Branding, Digital Marketing, Website
FAER
Brand Identity, Branding, Logo Design, Logo Mark, Website
Midnight Circus
Marketing Collateral, Web Design
WeCare Card
Branding, Collateral, Web Design
AOA Osteopathic Association
Advertising, Marketing Collateral, Video, Web Design
Friends of Prentice
Advertising, Branding Strategy, Logo Design, Marketing Collateral, Web Design
Holabird & Root
Website Development
German American Chamber of Commerce
Branding, Digital Advertising, Internet Marketing, Marketing Collateral, Website
Juvo Assistive Products
Branding Strategy, Internet Marketing, Product Packaging
ContexTV
Brand Strategy, Logo Design, Web Design
Northwestern Memorial Hospital
Digital Advertising, Internet Marketing
Becker Professional Education
Advertising, Branding Strategy, Internet Marketing
Eon Clinics
Advertising, Logo Design, Retail Signage, Website
Follett Higher Education
Branding Strategy, Internet Marketing, Print Advertising
Healthware Systems
Logo Design, Tradeshow Marketing, Web Design
Prime Group Inc. Real Estate
Branding, Internet Marketing, Print Advertising
BOMA Real Estate
Branding Strategy, Full Service Marketing, Marketing Collateral
Touch Salons
Advertising, Collateral, Web Design
Killerspin Table Tennis
Logo Design, Product Packaging, Web Design
312 Urban Wheat Ale
Internet Marketing, Marketing Collateral, Product Packaging
Goose Island Beer Company
Advertising, Branding Strategy, Logo Design
Jim Beam Consumer Packaged Goods
Advertising, Brand Strategy, Product Packaging
Power Plate Fitness
Brand Strategy, Product Launch, Web Design
Wilson Golf
Logo Design, Product Naming, Product Packaging
Pine Mountain Firelogs
Logo Design, Product Launch, Web Design
Green Exchange
Brand Positioning, Identity, Website
USG Building Supplies
Advertising, Direct Marketing, Website
Power Plate Healthcare
Brand Strategy, Collateral, Website
Expo Office Supplies
Advertising, POS, Product Packaging
Charles Marine Electronics
Brand Positioning, Brand Strategy, Packaging
