Torque helped USG Framing quickly respond to the building crisis caused by Hurricane Katrina. We supported marketing initiatives, from exhibition events to rapid communications with local political leaders, Gulf state builders, carpenters, code officials and the media. In parallel to the Gulf states effort, Torque supported USG Framing in reaching its core markets, and pursuing aggressive growth goals. Communications have included multi-day events, video, website, tradeshow marketing, print collateral and more.
Since launch, Torque helped USG Framing to engage in negotiations for several large deals, expected to bring two initial factories to capacity ahead of schedule.