Torque looked at the rich history of the Sauza brand and its ties to Mexican revolutionary culture. It became clear to us that the new food combinations and exciting story was a “flavor revolution” in itself—defiant, fresh and fiery. We defined the line of condiments as an adventurous revolution, and designed a series of richly colored labels featuring the fresh ingredients within the products. We extended this look and provocative message to collateral and POS displays.
The resulting product line and design jump off the shelf and captures the excitement of the Tequila brand and the newness of the recipes. The products hit the market mid-2010, and have been extremely well received by retailers.
