Torque worked with management to organize the company’s marketing around four market segments, including health care. Then, resisting the temptation to re-use existing marketing or sales force resources from other segments, the client invested in building a stand-alone Power Plate Health Care brand, headed by its own general manager.
Our brand positioning and message platform centered on wellness, noninvasive treatment and other holistic care principles, to appeal to the physician tribe that embraces this type of alternative therapy. We then used clinical studies and testimonials to support the marketing materials, PR and media relations. The complete campaign included a website, collateral, and trade show displays.
