Architecture is a very experiential medium. Because of this, Torque and Holabird & Root agreed that the new website had to convey as much of the experience of the firm’s work as possible. Our solution involved using large, dramatic photography of Holabird & Root’s work on every page of the site. Navigational tools and descriptive copy are kept spare, allowing the imagery to come forward to the fullest.
The site is built to expand to the size of any user’s browser, filling the screen with glorious visuals of the firm’s work. We even created a tool that makes all of the navigation disappear, providing an unobstructed view of the portfolio. Visit Holabird & Root at holabird.com
