Torque utilized a multi-faceted marketing strategy to promote Green Exchange. To begin, we created a brand system, including name, positioning strategy and message platform. Torque designed a trademark logo and developed print brochures and an online program. Additionally, we conceived the creation of a virtual community using an online message board, through which members of the green community can meet, share ideas and products, and learn more about the Green Exchange and other green business initiatives in Chicago.
Community response to Green Exchange has been overwhelmingly positive. In addition to being endorsed by Chicago mayor Richard M. Daley, Baum Brothers, LLC received resounding praise from other green organizations. They have been thronged with inquiries from members of the general public. Thanks to Torque’s compelling branding, Green Exchange is emerging as a mobilizing force in the Chicago green movement.View more Real Estate Experience »