Much of the beer business hinges on trend and event-based marketing. Torque understood that selling more Goose Island would require new compelling messages for the key beers, and distinctive packaging, POS, and other on-premise marketing elements to support them.
Torque began with a redesign of the logo mark for consistency across a larger product line, and positioned with the tagline: “For Those Who Want More.” We developed a communication framework that positioned each beer and soda as uniquely crafted and distinct-tasting. We extended that to a bottle and packaging design system, and featured the distinct ingredients, the story of the brew style, and correct drinking glass for each beer. Our marketing program includes website development, online marketing, event support, outdoor advertising, radio advertising, on-premise materials, sales support, promotional posters and premiums.
