Torque realized that there were two crucial priorities: developing a design and message that resonated with all of the many potential audiences interested in sustainable building, and to develop a marketing system that was repeatable by the different Chamber groups for each 10-day city exhibition.
Concise messaging and clean design reflected the forward thinking of the engineering companies featured in the exhibit. After working out the complexities of the migrating program, the show has become a big success, realizing the private and public tours and attendance goals. Campaign components include: website dashaustour.com with sections for each city, public relations, advertising templates and other marketing tools for each local market.
