Torque designed a logo and a brand identity system, and then developed a message platform to express the very individual clinical philosophy of head physician, Dr. Geoffrey Fenner, MD. Torque also produced other marketing tools, including a fully interactive website with extensive clinical and testimonial content, print brochures, and advertising, to reach from the Gold Coast through the affluent North Shore.
Until the practice’s makeover, Dr. Fenner relied on referrals for all new patients. The clinic had expanded its offices, patient rooms and staff. Now, with a refreshed and upscale communications campaign, the practice is growing, fully prepared to capitalize on the explosion of market demand for cosmetic enhancements for men and women.
