As the purveyor of the Torque company vision, Kevin is the author of Tribal Intelligence®. Kevin guides the firm’s web-centric marketing strategies to reach tribal habitats, form persuasive experiences and generate brand vitality. Kevin believes that exceptional problem solving comes through accountability. By fostering a sense of duty in everyone from the night janitor to the account director, he has built a team of “owners,”— people who treat Torque projects as if they were their own. A favorite question he puts to the team: “What would you do if it were your money?