Goose Island Classics Branding Program
When Chicago's
Goose Island
Beer Co.,
producers
of handcrafted
beers and
sodas, needed
to refresh
and enhance
their brand,
they hired
Torque.
Brands
are sacred,
and changes
to them
demand
a delicate
hand.
Torque
worked
closely
with Goose's
passionate
brewing
staff to
assess
the product
line, which
had grown
organically
over the
years.
We identified
three distinct
tiers:
Classic,
Specialty
and Reserve.
A thorough
design
audit of
the logos
and packaging
followed,
and we
made detailed
recommendations
about bringing
better
uniformity
and appeal
to the
product
line and
the brand.
Soon
after,
Goose invited
us to be
their agency
of record.
Good choice:
during
our first
year as AOR, sales
spiked
by 24%.
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