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	<title>Torque, Ltd.</title>
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	<link>http://torquelaunch.com</link>
	<description>Torque is a Chicago based marketing agency, specializing in branding, advertising and digital marketing for health care, technology, higher education, home products and real estate</description>
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		<title>Business Growth at the Intersection of Sales, Marketing and Storytelling</title>
		<link>http://torquelaunch.com/marketing-news-trends-and-events/business-growth-at-the-intersection-of-sales-marketing-and-storytelling/</link>
		<comments>http://torquelaunch.com/marketing-news-trends-and-events/business-growth-at-the-intersection-of-sales-marketing-and-storytelling/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:03:23 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Marketing News, Trends & Events]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2660</guid>
		<description><![CDATA[Successful organizations grow their business by building trust over time, winning customers in the process. Join Gene Rosendale, Kevin Masi and Jaymie Joyce for a discussion about the launch of the new Alliance for Strategic Advantage website, and the principles involved in building engagement and trust throughout the sales and marketing process. Attendees can expect&#8230; <a href="http://torquelaunch.com/marketing-news-trends-and-events/business-growth-at-the-intersection-of-sales-marketing-and-storytelling/" class="read-more">Continue Reading &#187;</a>]]></description>
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		<title>Access to Capital in Changing Markets</title>
		<link>http://torquelaunch.com/marketing-news-trends-and-events/access-to-capital-in-changing-markets/</link>
		<comments>http://torquelaunch.com/marketing-news-trends-and-events/access-to-capital-in-changing-markets/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:25:19 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Marketing News, Trends & Events]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2650</guid>
		<description><![CDATA[Navigating volatile economies has never been more complex. The Chicagoland Chamber Mid Market Forum brings together a distinguished group of senior executives, to discuss implications and share capital strategies for business growth in changing markets. Rick Mattoon of the Federal Reserve Bank will give an introduction, capital market update and economic forecast. A moderated panel&#8230; <a href="http://torquelaunch.com/marketing-news-trends-and-events/access-to-capital-in-changing-markets/" class="read-more">Continue Reading &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beauty, Function or Satisfaction. What Are You Giving Your Users?</title>
		<link>http://torquelaunch.com/brand-strategy-and-planning/beauty-function-or-satisfaction-what-are-you-giving-your-users/</link>
		<comments>http://torquelaunch.com/brand-strategy-and-planning/beauty-function-or-satisfaction-what-are-you-giving-your-users/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 21:53:15 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Brand Strategy & Planning]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2636</guid>
		<description><![CDATA[Beyond customer-focus Many companies describe themselves as “customer-centric.” But what does that really mean? Even if companies focus their service energies on their customers to the highest possible level, what about other important audiences related to the business? Consider all users  Sometimes we call them stakeholders or audience segments. But usually, segmentation is focused on&#8230; <a href="http://torquelaunch.com/brand-strategy-and-planning/beauty-function-or-satisfaction-what-are-you-giving-your-users/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/brand-strategy-and-planning/beauty-function-or-satisfaction-what-are-you-giving-your-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Torque Turns 20 in 2012: Defining New Directions</title>
		<link>http://torquelaunch.com/marketing-news-trends-and-events/torque-turns-20-in-2012-defining-new-directions/</link>
		<comments>http://torquelaunch.com/marketing-news-trends-and-events/torque-turns-20-in-2012-defining-new-directions/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 13:35:16 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Marketing News, Trends & Events]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2629</guid>
		<description><![CDATA[What’s it like looking back on 20 years? Well, we have seen a lot of change, a lot of turmoil. We’ve weathered three economic downturns. We’ve also seen a lot of success. It’s natural to reflect about the past when we pass a big milestone like this. However, as much as we appreciate and value&#8230; <a href="http://torquelaunch.com/marketing-news-trends-and-events/torque-turns-20-in-2012-defining-new-directions/" class="read-more">Continue Reading &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tribal Fashion</title>
		<link>http://torquelaunch.com/tribal-intelligence-marketing/tribal-fashion/</link>
		<comments>http://torquelaunch.com/tribal-intelligence-marketing/tribal-fashion/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:17:47 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Tribal Intelligence Marketing]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2608</guid>
		<description><![CDATA[I conceived of Tribal Intelligence® to bring tangibility to segmentation by showing the connection between communities and brands. Tribal Intelligence has since evolved into a study of the usability of products and services that create brand experiences. It is the perspective that buyer behavior is influenced more by interaction between people in communities than by&#8230; <a href="http://torquelaunch.com/tribal-intelligence-marketing/tribal-fashion/" class="read-more">Continue Reading &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Mistake #10: Under-Appreciating the Speed of Mobile</title>
		<link>http://torquelaunch.com/interactive-marketing/marketing-mistake-10-under-appreciating-the-speed-of-mobile/</link>
		<comments>http://torquelaunch.com/interactive-marketing/marketing-mistake-10-under-appreciating-the-speed-of-mobile/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 21:34:29 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Interactive Marketing]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2593</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Mobile technology adoption statistics are everywhere; you’re probably reading many of them. It’s a trend that’s changing the world as we know it, so naturally we follow with zeal—just as we’ve followed the baby boomers and so many other phenomena. But what is “mobile?” Yes,&#8230; <a href="http://torquelaunch.com/interactive-marketing/marketing-mistake-10-under-appreciating-the-speed-of-mobile/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/interactive-marketing/marketing-mistake-10-under-appreciating-the-speed-of-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What Tribal Intelligence Says About Our Motivation for Acceptance, Reputation and What We Buy</title>
		<link>http://torquelaunch.com/tribal-intelligence-marketing/what-tribal-intelligence-says-about-our-motivation-for-acceptance-reputation-and-what-we-buy/</link>
		<comments>http://torquelaunch.com/tribal-intelligence-marketing/what-tribal-intelligence-says-about-our-motivation-for-acceptance-reputation-and-what-we-buy/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 14:38:54 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Tribal Intelligence Marketing]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2559</guid>
		<description><![CDATA[What decisions do we make solely by and for ourselves? It’s an important question when considering  marketing segmentation strategies and the best ways to appeal to either business customers or consumers. Personas are widely used as a valuable form of behavioral segmentation. I’m a big fan of David Meerman Scott, an advocate of the persona&#8230; <a href="http://torquelaunch.com/tribal-intelligence-marketing/what-tribal-intelligence-says-about-our-motivation-for-acceptance-reputation-and-what-we-buy/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/tribal-intelligence-marketing/what-tribal-intelligence-says-about-our-motivation-for-acceptance-reputation-and-what-we-buy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Marketing Mistake #8:  Blind Obedience to Business Rules.  (A dialogue with Jason Fried)</title>
		<link>http://torquelaunch.com/marketing-performance/marketing-mistake-8-blind-obedience-to-business-rules-a-dialogue-with-jason-fried/</link>
		<comments>http://torquelaunch.com/marketing-performance/marketing-mistake-8-blind-obedience-to-business-rules-a-dialogue-with-jason-fried/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 13:21:15 +0000</pubDate>
		<dc:creator>Torque</dc:creator>
				<category><![CDATA[Marketing Performance]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2541</guid>
		<description><![CDATA[Jason Fried and David Heinemeier Hansson (cofounders of 37 Signals, the company behind Basecamp and other game changing business software) are also co-authors of the book: Rework This is a business book. But Jason Fried is onto something that is bigger, which also encompasses the practice of marketing. The golden nugget of this book is&#8230; <a href="http://torquelaunch.com/marketing-performance/marketing-mistake-8-blind-obedience-to-business-rules-a-dialogue-with-jason-fried/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/marketing-performance/marketing-mistake-8-blind-obedience-to-business-rules-a-dialogue-with-jason-fried/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Mistake #7: Poor Agency Selection Process</title>
		<link>http://torquelaunch.com/marketing-news-trends-and-events/marketing-mistake-7-poor-agency-selection-process/</link>
		<comments>http://torquelaunch.com/marketing-news-trends-and-events/marketing-mistake-7-poor-agency-selection-process/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:59:42 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Marketing News, Trends & Events]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=2387</guid>
		<description><![CDATA[Choosing a marketing agency is critical, but the process most companies use has been dysfunctional for a long time. Of course It’s not easy. The agency-advertiser marketplace has been rapidly changing, with an explosion of new types of agencies and marketing disciplines. The conditions of current economy add additional pressure. More than ever, performance, trust&#8230; <a href="http://torquelaunch.com/marketing-news-trends-and-events/marketing-mistake-7-poor-agency-selection-process/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/marketing-news-trends-and-events/marketing-mistake-7-poor-agency-selection-process/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Marketing mistake #6: Failure to Change&#8230;Despite Clear Signs of Ineffectiveness</title>
		<link>http://torquelaunch.com/marketing-performance/marketing-mistake-6-failure-to-change-despite-clear-signs-of-ineffectiveness/</link>
		<comments>http://torquelaunch.com/marketing-performance/marketing-mistake-6-failure-to-change-despite-clear-signs-of-ineffectiveness/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 14:08:52 +0000</pubDate>
		<dc:creator>Kevin Masi</dc:creator>
				<category><![CDATA[Marketing Performance]]></category>

		<guid isPermaLink="false">http://torquelaunch.com/?p=1778</guid>
		<description><![CDATA[BtoB business magazine recently published the following statistics in an article titled, &#8220;Newspaper ad Revenue Declines for 20th Straight Quarter.&#8221; Aggregate newspaper ad revenue has not posted an increase since the second quarter of 2006. Overall ad revenue declined 6.9% in the second quarter compared with that time last year. Print revenue fell 8.9% in&#8230; <a href="http://torquelaunch.com/marketing-performance/marketing-mistake-6-failure-to-change-despite-clear-signs-of-ineffectiveness/" class="read-more">Continue Reading &#187;</a>]]></description>
		<wfw:commentRss>http://torquelaunch.com/marketing-performance/marketing-mistake-6-failure-to-change-despite-clear-signs-of-ineffectiveness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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