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A Brand Launch for Boat Launches
You Can Depend On
Challenge
Charles Marine, manufacturer of chargers, transformers and inverters for recreational boaters, hired Torque to develop and launch a consumer brand and packaging system, including a
POS strategy and marketing support for West Marine, the country’s
largest marine retailer.
Solution
After distilling the brand to its essence—complete product selection
and ultimate reliability—Torque positioned the product line with
the tagline “Solid Power,” and designed a logo and graphic standards
system. Torque also wrote the message platform, the basis for PR coverage and the tradeshow launch campaign.
Torque produced the company’s product catalog, website, POS displays, tradeshow and print advertising. Torque designed packaging for 30 SKUs, including corrugate boxes, poly bags with headers and hangtags, and blister packs.
Result
Revenue goals were realized by June of that year. Torque also produced the following campaign for Charles Marine, which featured new product launches.
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