Jason Fried and David Heinemeier Hansson (cofounders of 37 Signals, the company behind Basecamp and other game changing business software) are also co-authors of the book: Rework This is a business book. But Jason Fried is onto something that is bigger, which also encompasses the practice of marketing. The golden nugget of this book is… Continue Reading »
Category Archives: Marketing Performance
Marketing mistake #6: Failure to Change…Despite Clear Signs of Ineffectiveness
BtoB business magazine recently published the following statistics in an article titled, “Newspaper ad Revenue Declines for 20th Straight Quarter.” Aggregate newspaper ad revenue has not posted an increase since the second quarter of 2006. Overall ad revenue declined 6.9% in the second quarter compared with that time last year. Print revenue fell 8.9% in… Continue Reading »
Marketing Mistake #3: Believe You Know Everything
The “Big Idea” is a time-honed construct of advertising agencies. It’s a notion that one brilliant creative concept will win the day with an advertising campaign. It’s an idea that dominated advertising ideology until recently. In the past 15 years our economy has changed from supply-driven, where markets bought whatever was made and sold,… Continue Reading »
Marketing Mistake #2: Underutilize the CRM System
In my collaboration with Customer Relationship Management (CRM) implementors and sales consultants, I see consistent and also disappointing patterns. On the positive side, CRM systems are becoming more powerful and usable. SalesForce.com is exploding for this reason. On the negative, managers and the experts they engage to design, specify and implement systems fail to tap… Continue Reading »
Marketing Mistake #1: Failing to Lead
Marketers who wait to be given their marching orders and to have all the facts in hand before putting a foot forward, will never achieve greatness. But many business managers are asking for greatness from their marketing investment. Something revolutionary. Category re-defining. Life-changing. Why should we, as marketers, give them anything less? The following are… Continue Reading »
Retro: Old Is In And Better Than Ever
Retro styling is back and it’s not just about bell-bottoms. Hand in hand with the retro appeal is the bond of nostalgia that connects the past to the present. From vintage fashion to classic car designs and 50‘s graphic design, this resurgence of retro styled products is not a coincidence. The underpinnings of the retro… Continue Reading »
Health Care IT Update: HIMSS 2011 Conference
For those not directly involved in health care IT, HIMSS 2011 is the national conference, held in the Orlando Orange County Convention Center, February 21-24. By some accounts, the conference grew 20% over last year. That’s not surprising, considering electronic medical records and many other health care technologies are at the epicenter of the Affordable… Continue Reading »
