The business of managing projects is fast-paced and complex. Paper notes and email can’t keep up. The solution? Go digital. Cloud-based collaboration software is the new glue holding teams together to sync, assign and manage tasks all in one place. Moving projects to the cloud can help keep things simple—and keep you sane. Here’s How.
Category Archives: Marketing Performance
Agility: A Marketer’s Most Important Quality
What are the most important attributes of a strong marketer today? The list can be long: marketers must understand brands, media, marketing integration, performance metrics, and the list goes on. Marketing may be one of the fastest changing, functional roles in business. No surprise then that a recent Korn Ferry study finds that agility is… Read More »
Times of Change, Times of Choice: Purchasing Healthcare Services.
The term “consumer” has always meant “end user.” However, over the last 25 years, because they have so much choice, consumers have assumed the seat of power in the marketplace. And because they have access to choice, they have changed traditional buy-sell models. The same is becoming true for consumers purchase healthcare services. Healthcare has been well… Read More »
Marketing Mistake #8: Blind Obedience to Business Rules. (A dialogue with Jason Fried)
Jason Fried and David Heinemeier Hansson (cofounders of 37 Signals, the company behind Basecamp and other game changing business software) are also co-authors of the book: Rework This is a business book. But Jason Fried is onto something that is bigger, which also encompasses the practice of marketing. The golden nugget of this book is… Read More »
Marketing mistake #6: Failure to Change…Despite Clear Signs of Ineffectiveness
BtoB business magazine recently published the following statistics in an article titled, "Newspaper ad Revenue Declines for 20th Straight Quarter." Aggregate newspaper ad revenue has not posted an increase since the second quarter of 2006. Overall ad revenue declined 6.9% in the second quarter compared with that time last year. Print revenue fell 8.9% in… Read More »
Marketing Mistake #3: Believe You Know Everything
The “Big Idea” is a time-honed construct of advertising agencies. It’s a notion that one brilliant creative concept will win the day with an advertising campaign. It’s an idea that dominated advertising ideology until recently. In the past 15 years our economy has changed from supply-driven, where markets bought whatever was made and sold,… Read More »
Marketing Mistake #2: Underutilize the CRM System
In my collaboration with Customer Relationship Management (CRM) implementors and sales consultants, I see consistent and also disappointing patterns. On the positive side, CRM systems are becoming more powerful and usable. SalesForce.com is exploding for this reason. On the negative, managers and the experts they engage to design, specify and implement systems fail to tap… Read More »
