Category Archives: Digital Marketing

Digital media, social media, mobile devices and other emerging channels have become important parts of the marketing mix. However, even those who understand the concepts behind these tools struggle to design marketing programs that use them effectively. What’s in question? Here’s a quick glossary & overview of modern marketing: Paid Media (advertising) and Earned Media (3rd… Read More »

Recently, Beyoncé happened, interrupted only by brief bursts of football. All was joyous. Then in a moment of cringing micromanagement, her publicist requested that several “unflattering” photos of Beyoncé’s halftime performance be removed from the Internet. Uh-oh. You just poked the Internet bear. Prepare to have your head (and your brand) swiped clean off. And that’s… Read More »

Mountains of material have been written about planning and developing websites. If you've plowed through some those those processes you know that all too often the focus on the building process, including designing the site map, the look & feel, gathering content and writing code. Our approach is a little different. We view the website… Read More »

The importance and impact of online video are ever growing in today’s marketplace. Video is hardly a new offering or trend. But “video” itself is such an umbrella term. Its used to describe motion graphics together with sound in all sorts of styles and purposes. The implementation is what becomes key. Read More »

                    Mobile technology adoption statistics are everywhere; you’re probably reading many of them. It’s a trend that’s changing the world as we know it, so naturally we follow with zeal—just as we’ve followed the baby boomers and so many other phenomena. But what is “mobile?” Yes,… Read More »

Now that the decade is coming to a close we’re inspired by trends we see emerging in 2011 that may affect the nation’s health. Each December trendwatching.com publishes its list of trends for the upcoming year. One of these is the increase of health-related lifestyle products and technology. With such products as mobile devices and… Read More »

If you are responsible for marketing, either as an agency, a business manager or a consultant, you have probably rejected such terms as "Web 2.0" and "portal," in a quest for terms with more meaning. I have, and I owe a recent speaking experience a debt of gratitude in reshaping my opinion. What I discovered… Read More »