Category Archives: Content Marketing

Torque has worked with the DePaul Coleman Center for Entrepreneurship to help communicate their role as a dynamic thought leader, educator and guide for Chicago business owners. Raman Chadha, executive director and clinical professor for the Coleman Center, has been executing this positioning in many ways, including sharing his insights on notable second-stage companies every… Continue Reading »

Now that the decade is coming to a close we’re inspired by trends we see emerging in 2011 that may affect the nation’s health. Each December trendwatching.com publishes its list of trends for the upcoming year. One of these is the increase of health-related lifestyle products and technology. With such products as mobile devices and… Continue Reading »

Throughout the winter holiday season, people are often preoccupied with thinking about what gifts they want to receive from family and friends. That feeling of greed can overwhelm holiday spirit. At Torque, however, we’re always giving – our strategies, our creative services, and now, a holiday party (although the first two items aren’t necessarily free… Continue Reading »

                  Thanks to everyone who attended our thought leadership presentation on June 10, where my colleague Andy Crestodina of Orbit Media laid out a detailed approach to Content Marketing, Social Media, SEO and Email Marketing in Seven Steps, and Brad Farris of Anchor Advisors discussed case studies… Continue Reading »

These are wickedly fast times, where new communication channels are opening at a dizzying rate and companies are endlessly looking for better ways to make customer connections. Register to Join us at “Talk is Cheap: Show me Your Content Marketing Strategy”, a seminar designed to give you the tools you need to stay in the… Continue Reading »

It’s the season for many things: festivity, shopping, and last but not least, connecting with people. The holidays are a time of year when many people acknowledge they want to feel more connected to others. They let their guard down and embrace the messages and experiences that are all around them. And in doing that,… Continue Reading »

The release of the 10.2% unemployment figure last week vividly illustrates the wobbly recovery we’re navigating, and challenges marketing leaders to change their minds and mindsets necessary to navigating the new normal of this recovering economy. I suspect anyone in the trenches of business or marketing is experiencing just that, first-hand. It’s certainly been my experience. This is an opportunity for marketers (and marketing-minded business managers’), whose greatest strength is his or her ability to change the way they think, the way they organize their perception of the world.