I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce. In the face of tremulous financial news, these three organizations are leaning into the storm of economic… Continue Reading »
Category Archives: Brand Identity & Design
Your Brand Means Business!
Kevin Masi will speak as a panelist on Tuesday, June 24, at a luncheon at the Chicagoland Chamber of Commerce. A member of the Chamber’s Mid Market Forum, he will lead a panel discussion on five priorities in brand building for businesses today. Masi explains, “Many companies see marketing as the management of mass media… Continue Reading »
And the Winner Is….
Torque is running out of room on our award shelves- we’ve recently been awarded eight new American Graphic Design Awards by Graphic Design USA magazine. This annual competition has been held for over thirty years to recognize outstanding work in print and collateral materials, advertising and promotion, corporate identity, and other areas of graphic design.… Continue Reading »
Introducing…Torque’s New Identity
Torque has finally sat back long enough to reconsider its own “shoes” for going to market. The result- a whole new look and sense of purpose. This Old House and Extreme Makeover are doing it. Why can’t we? Actually, our identity is a reflection of real change in action. Our bold new logo just happens… Continue Reading »
Jim Beam food products land on retailer’s shelves with a new, systematic look and a fresh take on their packaging.
Making a spirits brand appropriate for every day consumption is no simple task? This was the challenge brought to us by Jim Beam, the 230+ year-old bourbon maker. Torque was brought on to help Vita Foods and Jim Beam systematize, streamline and appropriately update their packaging for a line of barbeque sauces, marinades, and spice… Continue Reading »
Chicago’s renowned beer company launches a new beer, a new look, a new toast to the fall season
Goose Island has been long known for its seasonal line of beers that punctuate the year and please Goose fans all over. Upon closer look, Goose has noted that a broader market consumes these more thematic beers, especially at retail. Intent of bringing great beer to a broader public and to celebrate the rich fall… Continue Reading »
Clear Look: take your logo beyond a graphic mark to truly embody your brand
The economy is good and business is good. Your company (and most of your clients’ companies) has been growing—some by large measures. If this is true for you, keep reading to discover a potential hidden peril hiding in plain sight. If you’ve been growing, that means in the last several quarters you’ve added services, products,… Continue Reading »
