BluWood Website
For BluWood,
the web
offered
a channel
for delivering
deep, and
constantly
changing,
content
to multiple
audiences.
Test results
on the
product
were becoming
available
frequently,
and publishing
them on
the website
was an
important
strategy
for building
credibility
among skeptical
builders.
We also
recommended
employing
quotes
from respected
experts
in the
field and
from the
growing
pool of
satisfied
customers.
Including
survey
data and
EPA statistics
on the
problems
of mold
and insect
infestation
further
supported
the value
and relevance of the
product.
The BluWood
website
(www.bluwood.com) was
a central piece of
the BluWood
launch
campaign,
and along
with the branding, print
ads and collateral,
won the
2006 BMA
Pro-Comm
Award for
Total Communications
Programs.
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Awards & Recognition
2006 Business Marketing Association Award
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