NMH tapped Torque to spread the word about the publication of their complete quality report card on their new website. The online advertising campaign is running on national sites, including WebMD, ABC7 and Yahoo. Objectives for the campaign are to generate awareness for the quality report card, bring visitors the site, and to establish the… Continue Reading »
Raise your voice in a Town Hall debate: the future of marketing
If the future of marketing leadership isn’t what it used to be, the question is: what is the new normal? As a member of MENG, Marketing Executive Network Group, I urge you to attend the October evening town hall meeting, to raise your voice along with some of the best minds in marketing, in a… Continue Reading »
How much time to connect?
I believe connecting with audiences is a qualitative experience. That said, “you only have one chance to make a first impression,” and that impression is made pretty quickly. Torque is collaborating with our friends and partners at Fig Media, to explore the question of speed, quality, time and place for making audience connections through media.… Continue Reading »
The Good-to-Great Framework, for Brand Building
These days, so many marketers are recommending new, revolutionary or exciting ways to generate marketing change, often by upending the status quo. In challenging times, the urge to do so is stronger than ever. Here’s a switch. I’ve just finished reading Jim Collins’ (author of Good-to-Great) latest book: How the Mighty Fall. Rather than focus… Continue Reading »
Midway through 2009, where is your year headed?
It’s been a busy first half, and now is the time pause for a moment before the July 4th holiday to take stock. I’ve been hearing more people claim that their companies have scraped the bottom [expletives omitted] and are now on the upswing in the economic cycle. Great news — we feel that, too!… Continue Reading »
Embrace Consumer Tribes for Marketing Performance
Midmarket companies are facing major challenges, asking: My marketing influences fewer people, with diminishing results. What do I need to change? The big brands have the financial muscle to squeeze us “little guys” out. How do I reduce marketing spend and increase ROI? Torque teamed up with Accelteon Partners Inc. of Toronto, Ontario, responding to… Continue Reading »
