The economy is good and business is good. Your company (and most of your clients’ companies) has been growing—some by large measures. If this is true for you, keep reading to discover a potential hidden peril hiding in plain sight. If you’ve been growing, that means in the last several quarters you’ve added services, products,… Continue Reading »
What’s in a (Property) Name?
From Cobblestone Crossing to the Platinum Tower, naming land development projects has transformed into an art tailored to savvy, media-driven home buyers seeking to live in structures that are in sync with their lifestyle aspirations. With record numbers of property developments popping up , both marketers and real estate professionals are pushing the importance of… Continue Reading »
Don’t Fear the Blog
So you’ve started your online community page, and it’s finally time to start inviting colleagues, prospects, and others. “Come; learn; contribute,” you urge, hoping to gather as much content as possible. Then comes the slap in the face: you log into your page, and there, underneath the latest blog post, next to that innocuous little… Continue Reading »
Online Communities: They’re not just for trendy teenagers anymore.
We all know what MySpace is. We’ve all heard of Facebook. (If you actually don’t know what I’m talking about, I apologize; drop me a line and let me know what it’s been like living under that rock.) But how many of us are actually tapped into these resources? If you think that online communities… Continue Reading »
Refreshing Local Music. Rocking Local Beer.
After 20 years of working with partners like WXRT to sponsor live local music in and around Chicago, the Goose Island Beer Company decided to create its own program to promote local music. The program was launched on July 11th at Goose Island’s own invitation only open house in a run up to that weekend’s… Continue Reading »
Making today’s hottest trend work for you : The benefits of online video
As of October 2006, more Americans watched Internet video than had televisions in their homes. 30 million people have logged onto Youtube and other video hosting sites to watch the trailer for Spider-Man 3, and over five million have watched the Miller Lite “catfight” commercial online. The online video phenomenon has gone beyond the concept… Continue Reading »
Choosing the Right URL for Your Business: Get Specific!
In this day and age, it’s clear that websites are a vital part of any company’s marketing program. With the explosion of the Internet, the selection of available URLs that exactly match your name has almost become impossible. Unless your first choice is something as specific as wesellgreatfoodatmoderateprices.com, you’re likely to be caughtreformulating or adding… Continue Reading »
