We develop over fifteen corporate and product logos for clients each year. But seldom does an organization embrace their new mark and sense of identity as completely as BOMA Chicago, the Building Owner and Manager Association, Chicago chapter. Now over 100 years old, the association is clear about the need for change, from staff and… Read More »
eTribes and organizations
We all know more and more people out of work these days, and so the number of people building their personal networks is up dramatically. So is participation in associations, turnout at networking events and attendance at seminars. People are rethinking their careers, whether they’ve lost their jobs or if they expect they might. I’ve… Read More »
Consumer tribes don’t do tradeshows
Apple announced late last year that 2009 would be the last year it would participate in Macworld Expo, a show built around Apple’s own brand aficionados. Apple is one of the world’s most loved companies, often cited as a leader in everything from brand cachet and product development, to revenue generation and stock price performance.… Read More »
Torque Gets an Online ReFresh – Come Visit
Re-inventing, then re-presenting a business to keep pace with changing markets is important, especially now. Given the economy, perhaps most held down by general fears and a concern for how to compete, it’s a good time to shake things up and refresh a business’s value to its customers. Obama says this is the new spirit… Read More »
A Healthy Tension: but are we taking it far enough?
Businesses are structured around departments with differing functional concerns. Tension between these functions is complementary, as it challenges stakeholders to do their best, and also meet the needs of the opposing disciplines. However the tension between Sales and Marketing takes on a more ideological tone, becoming more charged than tensions between other disciplines. All business… Read More »
Micro Marketing
In the space of one day (yesterday) I had three meetings in which clients told me: no, we don’t want to do all of that [proposed marketing]. We do want everything, but less of each. In one case, the client is just looking for 100 leads. He has developed such an efficient selling process, designed… Read More »
Tribal networking during turbulent times
Are you feeling a surge of networking activity during the looming forecasts of financial disaster? It seems networking is up everywhere, people turning to tribal membership organizations, both online and those that meet in person. I am a member of MENG Marketing Executive Network Group, whose president Richard Guha put out an email asking, “Will… Read More »
