If you are responsible for marketing, either as an agency, a business manager or a consultant, you have probably rejected such terms as "Web 2.0" and "portal," in a quest for terms with more meaning. I have, and I owe a recent speaking experience a debt of gratitude in reshaping my opinion. What I discovered… Read More »
Launching brand platforms – seeing through the storm
I’m pleased to announce key projects delivered for prominent clients in Q3, including a phase I community platform website for US Playing Card, bicyclecards.com, a logo mark for BOMA Chicago and brand standards for Chicagoland Chamber of Commerce. In the face of tremulous financial news, these three organizations are leaning into the storm of economic… Read More »
Fierce debate: marketing leadership, redefined
If you read any of the major marketing publications (or come into earshot of marketers in conversation) then you’re likely pretty familiar with issues of the role of marketing coming under scrutiny. But lately, have those topics passed? Is the marketing community on to something new, (Web 2.0, ROI, research??). My observation: the conclusion is… Read More »
Your Brand Means Business!
Kevin Masi will speak as a panelist on Tuesday, June 24, at a luncheon at the Chicagoland Chamber of Commerce. A member of the Chamber’s Mid Market Forum, he will lead a panel discussion on five priorities in brand building for businesses today. Masi explains, “Many companies see marketing as the management of mass media… Read More »
The City of Chicago DOE’s Big Booth at Green Festival 2008
Huge crowds attended Chicago's Green Festival 2008 at Navy Pier on May 16 and 17. At the show, Torque's first engagement with the City of Chicago's Department of Environment (DOE) was distinguished by the successful delivery of their centerpiece space and booth dedicated to their energy conservation programs. In partnership with WRD Environmental and Terracom… Read More »
Don’t Push!
Not so many years ago, the more stuff companies made, and the more they advertised, the more they could sell. It was a marketplace that absorbed everything that could be “pushed” out into it. But with the flattening or globalization of the world prices have tumbled, products proliferate and options abound. Mass media has become… Read More »
Lessons learned at IBS
Underneath a surface of fear, a substrate of wisdom At the International Builder Show, there's so much bluster and showmanship, it’s tough to see below the surface to what’s really going on. On the surface, there’s a tone of nonchalance. The message is that everything is really OK—we’re just toughing it out. But when no… Read More »
