Overview

An award-winning creative marketing agency based in Chicago, Torque designs marketing programs anchored on Tribal Intelligence and charged with creative passion.

Tribal Intelligence is the critical understanding of the relationship between brands and their diverse audiences, or tribes. After gathering Tribal Intelligence, Torque provides tools for building this relationship, linking the interests and concerns of all participants.

Those tools include marketing plans, messaging, online and offline communications vehicles—all are Web-Centric, leveraging the ever-growing power of the Internet to get closer faster.

Torque's expertise centers on four key industries, their brands, their tribes and their daily rituals:
  - Property development and real estate
  - Home building materials
  - Home lifestyle consumer products
  - Specialty foods and beverages

Weaving new, unexpected ideas and sharp business savvy, Torque has forged deeper, more profitable relationships between clients, brands and their tribes since 1992.