Agile marketing builds dynamic brands that can compete —even thrive on change.
Organizations face dramatic change in their industries as well as marketing channels. They struggle to understand exactly which direction to take. This is not true of just a few companies. All must change and evolve, to sustain competitive advantage and to exploit fresh opportunity of expanding markets.
Brands are perceptions of purpose and value. They thrive when they appeal to the human need for connection and meaning, from noise, change and endless choice.
Agile brands dynamically connect with markets, following twists and turns and unexpected discoveries. They are multi-directional conversations with communities, not media communications controlled from the top down.
As a Chicago brand marketing firm, we’re continuously finding ways to help organizations overcome competition, connect with new customers and grow. We study all involved tribal audiences —not just customers, but also employees, investors, vendors and partners. We identify the most suited channels, owned digital media, paid and earned, then design content and create paths to interaction that engage those tribal communities.
Agile marketing means asking questions, listening, setting plans that allow for ongoing discovery and adjustment. Agile is to plan with change in mind. Discover more about what is driving the need for agile marketing in 2013
We work in the following business categories, planning, designing and managing multi-discipline marketing programs: