It was an honor and an education to present my branding and marketing talk to physicians and executives attending the annual Large Urology Practice Group Association national conference this past Saturday. I appreciated the large turnout, and also the engaged questions on such issues as: overall budgeting; new approaches to "earned media" beyond traditional press releases; search marketing, and importantly—replacing mass media advertising (particularly TV) with content and database marketing, to increase brand reputation and awareness. My presentation: Branding and Markeging strategies for large medical clinic practice groups is available here for anyone interested in studying it further.
